When we started this service we knew that one of our main goals was to “get the word out” on how websites have been in the line of fire for cybercriminals. We published a report, “How Cybercriminals Use Your Website to Distribute their Malware”, but found not many people were interested in what we had to say. We blamed on it “head in the sand” mentality.
We looked to the Internet Marketing world to see how they do it. Some of them have actually sold thousands of e-books for as much as $27 a piece. They must know some secret that we didn’t.
Our studying introduced us to the works of some big name Internet Marketers (IMers). Names like Frank Kern, Jeff Walker, Brian Clark, Yanik Silver and many others all seemed to resonate one key strategy – build community. On of their favorite strategies is using social networks to build this community of loyal followers.
I shouldn’t say it’s one of their strategies, it’s one of their tactics. Their strategy is to always provide something of value. The social networks is just one way they suggest you use to distribute your valuable message.
Using social networks seemed like a great idea so I set out to explore this value distribution tactic. I did this with my ever present security guard on – that’s how I roll.
My exploration included sites like: Twitter, MySpace, Facebook, LinkedIn and FastPitch.
Over the next few weeks I’ll be revealing my findings and then suggest ways (tactics) you can protect your informational assets while taking advantage of social networks.
I titled this posting “Social Networks & Social Engineering – What a Pair” because many of the tactics of cybercriminals revolve around social engineering which is the art of deceiving others into clicking on a link that you think is safe.
As I write this, I’ve been bombarded with emails about people who received errors while trying to view your profile on Facebook. What happens is when someone clicks on your profile they get an error saying that they could find out the problem by installing the “Error Check System”. You’ll get notifications that “X” number of people have been getting errors while viewing your profile and this “application” will help you determine the cause.
If you Google “Error Check System” Facebook, at least one of the links takes you to an infectious website that will display a message telling you you’re infected with a virus and offers to scan your system. Of course, this is a social engineering attempt. If you agree to the scan, you’ll be downloading a virus. This has been a very popular tactic of cybercriminals lately. They have even started creating websites that offer reviews of anti-virus software – more social engineering, to earn your trust.
I thought the timing of this Facebook “Error Check System” scam was perfect for me to start this series.
Come on back and read the follow-ups.
If you’ve had any experiences with one of the social networking sites, post a comment and let us know.